3. What kind of media
institution might distribute your media product and why?
There
is a large variety of publishing companies that I could choose for my magazine.
There are many successful companies like Bauer Media; I have chosen this
company to publish my magazine as it in my research I have found that it is
worldwide which means more people will read my magazine. Bauer Media owns 570
magazines; including Q, a pop magazine, 300 digital products and 50 radio and
TV stations, I picked this institution as it has already published pop themed
magazines and it is very successful as it has a turnover of two billion Euros
due to its 11,000 employees in 16 countries working hard. I have found that
they publish more niche magazines which means that they are aimed at niche
audiences. I think this would be good because I feel like my magazine is a
niche pop which fits in with other magazines that Bauer has published. I would
be publishing my magazine monthly as it has a mid-price of £5 so making it
weekly would be quite expensive for my audience. My magazine would be sold in
specific news agents/ music stores and can be bought by subscription, similar
to Q magazine as my magazine is quite similar. I believe that this company will
ensure my magazine will be successful and read by my target audience.
In my research I have found other publishing companies like
Prometheus global media. This company has published many pop magazines for
example Billboard. This would’ve been good as my magazine is pop and I have
followed some conventions and styles from the Billboard magazine however if my
product was too similar then my audience would prefer to buy their preferred
magazine; Billboard. In my research I have found that this company is quite
successful as it owns and operates a number of major entertainment industry
trade publications and was made and intended for music professionals such as
artists and radio DJs. My product would be sold in a news agents or a
supermarket as that is where my chosen audience would prefer to buy their
magazines from. This institution would not be good to publish my magazine as
their product would be found in consumer bookstores and magazine stands, mostly
in cities with a large music industry presence.
I
have also researched a publishing company called Immediate Media company. It is
an award-winning content and platform company and published the magazine ‘Top
of the pops’. This would be good as my magazine follows the conventions of a pop
magazine and this institution has already published pop magazines so they will
be experienced and know how to market my product. This company is one of the
biggest consumer media businesses in the UK and the fourth largest magazine
publisher. This would be good for my magazine as it would be so popular with my
audience however it could attract the wrong audience or my product will not be
bought as this company has published many other magazines that people are used
to buying therefore my magazine won’t be as known. They have published many
magazines that people will know of therefore they will not be interested in my
magazine if they are used to and like the other 74 million magazines they sell
every year.
Throughout my research I have found many publishing
companies that could be good for my magazines for many reasons. Overall I have
decided to go with Bauer media as it is worldwide and means that my magazine
will be published in many companies and have a wider range of audience. I have
chosen this institution as it has some experience and knowledge in publishing
pop magazines which could make my product very successful. My audience is more
niche as it is specific and Bauer media aims their products at niche audiences
therefore this would be a good publishing company.
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