Friday 31 March 2017

Evaluation Activity 3

3. What kind of media institution might distribute your media product and why?
There is a large variety of publishing companies that I could choose for my magazine. There are many successful companies like Bauer Media; I have chosen this company to publish my magazine as it in my research I have found that it is worldwide which means more people will read my magazine. Bauer Media owns 570 magazines; including Q, a pop magazine, 300 digital products and 50 radio and TV stations, I picked this institution as it has already published pop themed magazines and it is very successful as it has a turnover of two billion Euros due to its 11,000 employees in 16 countries working hard. I have found that they publish more niche magazines which means that they are aimed at niche audiences. I think this would be good because I feel like my magazine is a niche pop which fits in with other magazines that Bauer has published. I would be publishing my magazine monthly as it has a mid-price of £5 so making it weekly would be quite expensive for my audience. My magazine would be sold in specific news agents/ music stores and can be bought by subscription, similar to Q magazine as my magazine is quite similar. I believe that this company will ensure my magazine will be successful and read by my target audience.

In my research I have found other publishing companies like Prometheus global media. This company has published many pop magazines for example Billboard. This would’ve been good as my magazine is pop and I have followed some conventions and styles from the Billboard magazine however if my product was too similar then my audience would prefer to buy their preferred magazine; Billboard. In my research I have found that this company is quite successful as it owns and operates a number of major entertainment industry trade publications and was made and intended for music professionals such as artists and radio DJs. My product would be sold in a news agents or a supermarket as that is where my chosen audience would prefer to buy their magazines from. This institution would not be good to publish my magazine as their product would be found in consumer bookstores and magazine stands, mostly in cities with a large music industry presence.

I have also researched a publishing company called Immediate Media company. It is an award-winning content and platform company and published the magazine ‘Top of the pops’. This would be good as my magazine follows the conventions of a pop magazine and this institution has already published pop magazines so they will be experienced and know how to market my product. This company is one of the biggest consumer media businesses in the UK and the fourth largest magazine publisher. This would be good for my magazine as it would be so popular with my audience however it could attract the wrong audience or my product will not be bought as this company has published many other magazines that people are used to buying therefore my magazine won’t be as known. They have published many magazines that people will know of therefore they will not be interested in my magazine if they are used to and like the other 74 million magazines they sell every year.

Throughout my research I have found many publishing companies that could be good for my magazines for many reasons. Overall I have decided to go with Bauer media as it is worldwide and means that my magazine will be published in many companies and have a wider range of audience. I have chosen this institution as it has some experience and knowledge in publishing pop magazines which could make my product very successful. My audience is more niche as it is specific and Bauer media aims their products at niche audiences therefore this would be a good publishing company. 

No comments:

Post a Comment