4. Who would be the
audience for your media product?
The main audience for my magazine would be 45% male and 55%
female. The reason why my magazine focuses on women more than men is because it
men are more likely to listen to heavy metal bands and most of the fans to pop
stars like, Shawn Mendes are female. My audience would need to be interested in
the genre of pop and to enjoy reading articles about the latest music and
fashion in depth. I will not make all of my magazine for females as them my
audience with decrease and there will be less chance of selling my magazine. My
audience needs to be interested in pop music and the most recent trends for
example, fashion. This audience is very competitive as most magazines aim to
attract to this type of audience it will also be hard as there are many pop
themed magazines that people might prefer over mine. When designing my
magazine, I considered all of my research and planning so that my magazine fit
the interest of my intended audience. The design of my magazine is quite simple
with some ideas added in that I got from other pop magazines, this may attract
my audience as it is similar to other pop magazine that they might like. I have
decided to make my magazine cost £5 as it is an affordable price for teenagers who
for example may not have a lot of money which means they are still able to buy
my magazine.
I have chosen this target audience because I think that the
age range of 13-18 is around about when children are most interested in music
and when they discover their own personal taste. At around the age of being a
teenager people are more likely to change their taste in music by looking at
what other people like or to get inspiration. People would also what to
experience all the different types of music out there and once they have found
their type of music they will begin to want to know about it so they will buy
magazines. I think that my age range is more likely to be interested in pop
music and older people will be more interested in things like indie music. I
decided to cap my intended audience at 18 as that is when people are more
interested in indie music or rock as they are more mature and interested with
unique styles of music. My music magazine will contain information and pictures
of pop artists which is what my audience would like to see as the age range I
have targeted my product to will be more interested in pop as it is more
popular than any other genre of music. The pictures in my magazine would have
monochrome colours to match the smart and sophisticated style of the magazine,
my models would be mainly women as they are more likely to read this type of
magazine. The fashion will consist of casual wear, e.g. Jeans, Hoodies/jumpers,
mesh tops etc. Bands and artists that I found to be most featured in this style
of magazines are Drake, Ed Sheeran, Little Mix, Fifth Harmony etc. These will
be featured in my magazine as they are very popular with my chosen audience.
With my audience research I used the website
Musicmachinery.com and it helped me decide on the gender that my product would
lean towards the most. “Exploring Gender Differences in Listening- Do
men listen to different music than women do? Anecdotally, we can think of lots
of examples that point to yes – it seems like more of One Direction’s fans are
female, while more heavy metal fans are male." This allowed me to
specifically choose the gender that my magazine will be mostly aimed at, I made
the decision to aim it 55% towards female as they are more likely to read my
magazine because most fans of pop stars like Ed Sheeran are female.
Audience Profile:
Name: Sarah
Jeffreys
Gender: Female
Age: 16
Hobbies and
interests: Sports, Using the
Internet, animals and music
Favourite music
artists: Drake, Arctic Monkeys,
Taylor Swift, Shawn Mendes, Oh Wonder
Favourite clothes
shops: Gap, Next, New look and Accessorize
Favourite Magazines: Top of the pops, NME and
Billboard
Sarah
Jeffreys can be a good example for my target audience as she does listen to
some pop music which would be good as the genre of my magazine is pop so she
might read my magazine as she is interested in some pop music artists which my
magazine features. She also enjoys reading some pop magazines although NME does
provide information about Indie music as well as pop which means Sarah is able
to like two types of music so I could incorporate some other genres in my
magazine with the main theme of pop. This could increase my target audience to
some people that enjoy reading about other genres of music but it could cost
more for my audience which may be harder for them to buy making my magazine
have a lower profit as some teenagers cant afford it. Therefore I will be
pricing my magazine at £5 and making it monthly so that ym audience will be
able to afford it. Sarah wouldn’t be a perfect example of my target audience as
the shops that she goes to to buy her clothes does not provide the style that
some pop artists wear. The shops she goes to does not include a pop theme which
will not be good as my magazine involves all pop fashion. But my magazine could
persuade her to change where she shops if she reads and enjoys my magazine.
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