Friday 31 March 2017

Evaluation Activity 4

4. Who would be the audience for your media product?
The main audience for my magazine would be 45% male and 55% female. The reason why my magazine focuses on women more than men is because it men are more likely to listen to heavy metal bands and most of the fans to pop stars like, Shawn Mendes are female. My audience would need to be interested in the genre of pop and to enjoy reading articles about the latest music and fashion in depth. I will not make all of my magazine for females as them my audience with decrease and there will be less chance of selling my magazine. My audience needs to be interested in pop music and the most recent trends for example, fashion. This audience is very competitive as most magazines aim to attract to this type of audience it will also be hard as there are many pop themed magazines that people might prefer over mine. When designing my magazine, I considered all of my research and planning so that my magazine fit the interest of my intended audience. The design of my magazine is quite simple with some ideas added in that I got from other pop magazines, this may attract my audience as it is similar to other pop magazine that they might like. I have decided to make my magazine cost £5 as it is an affordable price for teenagers who for example may not have a lot of money which means they are still able to buy my magazine.

I have chosen this target audience because I think that the age range of 13-18 is around about when children are most interested in music and when they discover their own personal taste. At around the age of being a teenager people are more likely to change their taste in music by looking at what other people like or to get inspiration. People would also what to experience all the different types of music out there and once they have found their type of music they will begin to want to know about it so they will buy magazines. I think that my age range is more likely to be interested in pop music and older people will be more interested in things like indie music. I decided to cap my intended audience at 18 as that is when people are more interested in indie music or rock as they are more mature and interested with unique styles of music. My music magazine will contain information and pictures of pop artists which is what my audience would like to see as the age range I have targeted my product to will be more interested in pop as it is more popular than any other genre of music. The pictures in my magazine would have monochrome colours to match the smart and sophisticated style of the magazine, my models would be mainly women as they are more likely to read this type of magazine. The fashion will consist of casual wear, e.g. Jeans, Hoodies/jumpers, mesh tops etc. Bands and artists that I found to be most featured in this style of magazines are Drake, Ed Sheeran, Little Mix, Fifth Harmony etc. These will be featured in my magazine as they are very popular with my chosen audience.

With my audience research I used the website Musicmachinery.com and it helped me decide on the gender that my product would lean towards the most. “Exploring Gender Differences in Listening- Do men listen to different music than women do? Anecdotally, we can think of lots of examples that point to yes – it seems like more of One Direction’s fans are female, while more heavy metal fans are male." This allowed me to specifically choose the gender that my magazine will be mostly aimed at, I made the decision to aim it 55% towards female as they are more likely to read my magazine because most fans of pop stars like Ed Sheeran are female.

Audience Profile:
Name: Sarah Jeffreys
Gender: Female
Age: 16
Hobbies and interests:  Sports, Using the Internet, animals and music
Favourite music artists:  Drake, Arctic Monkeys, Taylor Swift, Shawn Mendes, Oh Wonder
Favourite clothes shops: Gap, Next, New look and Accessorize
Favourite Magazines: Top of the pops, NME and Billboard


Sarah Jeffreys can be a good example for my target audience as she does listen to some pop music which would be good as the genre of my magazine is pop so she might read my magazine as she is interested in some pop music artists which my magazine features. She also enjoys reading some pop magazines although NME does provide information about Indie music as well as pop which means Sarah is able to like two types of music so I could incorporate some other genres in my magazine with the main theme of pop. This could increase my target audience to some people that enjoy reading about other genres of music but it could cost more for my audience which may be harder for them to buy making my magazine have a lower profit as some teenagers cant afford it. Therefore I will be pricing my magazine at £5 and making it monthly so that ym audience will be able to afford it. Sarah wouldn’t be a perfect example of my target audience as the shops that she goes to to buy her clothes does not provide the style that some pop artists wear. The shops she goes to does not include a pop theme which will not be good as my magazine involves all pop fashion. But my magazine could persuade her to change where she shops if she reads and enjoys my magazine. 

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